Personal and thoughtful gifts are what people remember the most. A flower on a gloomy day, a bracelet that you once stared at in the mall, or a watch you once screenshotted and never thought you could buy for yourself.

Especially on birthdays, when your customers least expect it, it’ll be an outstanding feeling of joy when they pick up their phone and see a birthday gift from their favorite restaurant.

Nothing beats birthday marketing, as it’s organic, personal, and doesn’t feel like you’re selling anyone anything, but in fact, you’re building trust, which is the most potent buying trigger.